SEO &
SEM

Capture More Attention on Search Engines

Over three quarters of internet users have looked for health information through search engines like Google™, Bing™, and Yahoo™. When potential or current patients search for key terms like hearing loss, hearing aids, audiologist, tinnitus, or others, your website should be their first stop.

What are SEO and SEM?

Search Engine Optimization (SEO) is a system of strategies that allow your practice to achieve and maintain a higher rank on the Search Engine Result Page (SERP). Having a highly visible website through organic search results is key for any practice.

Search Engine Marketing (SEM) is paid advertising that positions your practice prominently on SERP. Our proven-effective campaigns and landing pages convert more internet searchers into patient opportunities.

The average patient acquisition cost for our SEM campaigns is $150 per patient, which is significantly lower than the $600-$800 print advertising average.

A successful search engine strategy will:

These strategies are complex, and choosing the right partner is imperative in order to avoid poor performance or even penalization from the search engines. EarQ's team of specialists have the skills and resources necessary to make SEM and SEO work for you.

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